Know the True Profitability of Your Online Business

Most e-commerce sites don't know their real profit. Mallatech automatically integrates your Facebook Ads expenses, product costs, shipping fees and returns to calculate your real-time profit/loss.

Track My Profitability Understand the Problem

The Problem Most E-commerce Merchants Face

Most online merchants don't correctly calculate their profitability

Hidden Expenses

Facebook Ads fees, returns, failed deliveries and commissions are not included in profit calculations. You think you're winning while you're losing.

Manual Calculations

Excel, notebook, memory... Manual calculations are slow, incomplete and often wrong. Impossible to make reliable decisions for your online business.

Scattered Data

Facebook Ads Manager, shipping platform, order table... Your data is everywhere. Impossible to get an overview of your profitability.

Auto Facebook Ads Sync

Mallatech automatically syncs your Facebook Ads expenses every day. No more manually tracking your ad costs.

Automatic Calculation

Each order has its profit/loss calculated automatically: selling price - product cost - shipping fees - ad share - returns.

Unified Dashboard

All your data in one place. ROAS, CPA, net margin, profit by period — make decisions based on real numbers.

Key Metrics for Your E-commerce Site

Mallatech automatically calculates all profitability indicators for your online business

Profit / Loss

Per order, per day, per week, per month. Your real profit after all expenses.

ROAS

Return On Ad Spend — what every amount invested in advertising returns in revenue.

CPA

Cost Per Acquisition — how much each order costs you in advertising expenses.

Net Margin

Your real margin after deducting all costs: product, shipping, advertising, returns.

How Mallatech Calculates Your Profitability

An automatic and precise calculation for each order on your e-commerce site

Profitability Formula
Revenue (sales) + 15 000 $
Product costs - 6 000 $
Shipping fees - 2 100 $
Facebook Ads expenses - 3 500 $
Returns and cancellations - 900 $
Net Profit = 2 500 $
Net margin 16.7%

Everything is Calculated Automatically

Connect your Facebook Ads account and Mallatech does the rest. Every order, every expense, every return is integrated into the profitability calculation of your online store.

  • Daily Facebook Ads Sync

    Your ad expenses are imported automatically every day

  • Product Cost per Variant

    Each product has its purchase cost entered for precise calculation

  • Shipping Fees Included

    Shipping fees and returns are automatically deducted from profit

  • Reports by Period

    View your profitability by day, week, month or custom period

Automatic Facebook Ads Integration

Connect your account in one click and track the real return on your ad campaigns

Facebook Ads integration e-commerce site

Stop Guessing, Start Knowing

Everything spent on Facebook advertising is automatically tracked and integrated into the profitability calculation of your e-commerce site.

Spend per Campaign

See exactly how much each campaign costs and returns

Real-time ROAS

Return on ad investment calculated automatically

Precise CPA

Real acquisition cost per order, not estimated

Automatic Alerts

Get alerted when your profitability drops below your threshold

The Mallatech Advantage

The automatic integration of Facebook Ads expenses into profitability calculation is what sets Mallatech apart from a plain online store or an ERP.

Make Decisions Based on Real Numbers

With Mallatech, you know exactly where every cent of your online business goes

Identify Profitable Campaigns

See which Facebook campaigns generate real profit and which ones are losing you money

Optimize Your Prices

Know exactly your margin per product to adjust your selling prices in an informed way

Reduce Waste

Identify unprofitable products and campaigns to reallocate your budget smartly

Frequently Asked Questions About Profitability Tracking

How to connect my Facebook Ads account?
It's very simple: in your Mallatech account settings, click "Connect Facebook Ads" and authorize access. Mallatech will automatically sync your ad expenses every day. Setup takes less than 2 minutes.
How is profit/loss calculated?
For each period, Mallatech calculates: Profit = Revenue - Product Costs - Shipping Fees - Facebook Ads Expenses - Return Losses. Each component is calculated automatically from your real data. You can see the detail per order, per day or per month.
Does the tracking work with Shopify and WooCommerce?
Yes! Whether your orders come from the Mallatech store, Shopify or WooCommerce, all are included in the profitability calculation. Facebook Ads expenses are distributed across all your sales for precise calculation.
What profitability reports are available?
Mallatech offers multiple reports: profitability by day/week/month, profit per product, ROAS per Facebook campaign, average CPA, overall net margin, and a real-time dashboard. All reports are exportable to Excel.

Discover Your True Profitability Today

Stop guessing and start knowing. Create your e-commerce site with Mallatech and track your profit/loss in real time.

Track My Profitability - Free Trial
Free 60 days
Facebook Ads integrated
Automatic Profit/Loss
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